‘Tis the Season for creative marketing campaigns and augmented reality app-maker Zappar is not disappointing.
Zappar recently released an augmented reality advent calendar that is very fun and creative. Either print a hard copy of the calendar or make it your desktop and then, using the Zappar app, aim your mobile device’s camera at it to reveal holiday surprises.
You’ll recall that it was the holiday season last year when augmented reality really penetrated the mainstream marketing world and we saw major brands like Macy’s, Disney and Starbucks using it as a cornerstone in their seasonal campaigns.
This year, the use of AR is much more complimentary and tactical than the over-the-top activations of 2011, but a great way to add a little holiday magic to an activation. It will be fun to see what else brands and developers have in store for us over the next month.