The marriage of television and web is becoming closer and more integrated by the day. Second screen marketing is an excellent tool for anyone, network or brand, that wants to extend the life of their production and get a bit more bang for their investment. By bringing your viewers online, you open up all kinds of new avenues on which you can market to the viewer well after the event, show, video or ad is over. Continue reading
The latest network to release impressive Super Bowl totals is GetGlue. The social TV app saw 160,000 check-ins, which is a gigantic spike from the 20,000 in 2011.
The latest network to release impressive Super Bowl totals is GetGlue. Continue reading
Over the past couple of weeks, I have written extensively about the ways in which brands, social networks and the NFL are infusing digital into the Super Bowl to engage its estimated 173 million viewers. This year, there is certainly no shortage of ways to interact with the game, its advertisers and other fans. Continue reading
Last week, social TV app GetGlue announced a sticker partnership with NBC for Sunday’s Super Bowl. At that time, they hinted at more Super Bowl promotions to come and now we know the details. Continue reading
Social TV app GetGlue and A&E-owned BIO have teamed up for a new series of Black History Month-themed stickers.
Each of the 29 new stickers feature a famous African American and can be earned by checking in to BIO Black History on GetGlue daily, during the month of February. Continue reading
Promo Magazine is reporting that Super Bowl viewership is expected to spike to 173 million this year. This total, from a survey by the Retail Advertising and Marketing Association, is significantly higher than last year’s total of 71 million. Continue reading
Yes, Super Bowl TV advertising is still cool and creative, but this year, many marketers are looking forward to seeing how brands use Big Game creativity in a different realm- digital. Continue reading
President Barack Obama is giving his State of the Union speech tonight (9pm ET) and there is no shortage of ways to follow it on social media. Here are a few good ones… Continue reading
Chevrolet is giving away 20 vehicles and 1,000s of other prizes during this year’s Super Bowl through their new mobile app.
The Chevy Game Time app is available for download January 22nd and is aimed at making the Super Bowl a bit more interactive and social. Users will answer game-related questions and polls and those who answer correctly will be eligible to win prizes. Continue reading
A little while back, I questioned whether a social TV platform like GetGlue could someday replace the traditional Nielsen ratings system.
The jury is still out on the future of TV ratings, but GetGlue is dabbling in the social TV analytics world more and more. Their latest offering is a pretty interesting infographic that shows the top social tv shows (based on check-in), broken down in various categories. Continue reading