Last week, social TV app GetGlue announced a sticker partnership with NBC for Sunday’s Super Bowl. At that time, they hinted at more Super Bowl promotions to come and now we know the details. Continue reading
Social TV app GetGlue and A&E-owned BIO have teamed up for a new series of Black History Month-themed stickers.
Each of the 29 new stickers feature a famous African American and can be earned by checking in to BIO Black History on GetGlue daily, during the month of February. Continue reading
Promo Magazine is reporting that Super Bowl viewership is expected to spike to 173 million this year. This total, from a survey by the Retail Advertising and Marketing Association, is significantly higher than last year’s total of 71 million. Continue reading
Yes, Super Bowl TV advertising is still cool and creative, but this year, many marketers are looking forward to seeing how brands use Big Game creativity in a different realm- digital. Continue reading
President Barack Obama is giving his State of the Union speech tonight (9pm ET) and there is no shortage of ways to follow it on social media. Here are a few good ones… Continue reading
Chevrolet is giving away 20 vehicles and 1,000s of other prizes during this year’s Super Bowl through their new mobile app.
The Chevy Game Time app is available for download January 22nd and is aimed at making the Super Bowl a bit more interactive and social. Users will answer game-related questions and polls and those who answer correctly will be eligible to win prizes. Continue reading
A little while back, I questioned whether a social TV platform like GetGlue could someday replace the traditional Nielsen ratings system.
The jury is still out on the future of TV ratings, but GetGlue is dabbling in the social TV analytics world more and more. Their latest offering is a pretty interesting infographic that shows the top social tv shows (based on check-in), broken down in various categories. Continue reading
Viewers of the newly released Glee: The Concert Movie DVD will get an added bonus if they use the audio-recognition mobile app Shazam. Continue reading
You may have seen the ‘Go Bruins’ or ‘Go Canucks’ stickers popping up in your GetGlue/Facebook/Twitter feeds. Here is how you earn your sticker: Continue reading
The private social network Yammer just released a pretty cool feature called ‘Praises.’ Continue reading
Its been a pretty busy week for digital marketers. Here is a quick summary of some of this week’s highlights… Continue reading
ReadWriteWeb tells us that Netflix has released Android app, well more or less… Continue reading