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"Crisis Management"
Our latest entrant into the “Think Before You Tweet” club is none other than the social media prince himself- Justin Bieber.
McDonald’s recently launched a new digital marketing campaign that included their promotion of the Twitter hashtag #McDStories. The thought behind the move was that customers would share positive stories about their McDonald’s experience.
The tactic has backfired for McDonald’s- big time.
According to a tweet by the Huffington Post a few minutes ago, the news site’s Twitter account was hacked earlier this afternoon. Everything seems to be back to normal now.
AdAge ran an interesting article this week about Walgreens social crisis management campaign aimed at getting a leg up in their heated battle with Express Scripts, their former pharmacy benefits provider. The campaign, which includes paying for positive blog posts and positive sponsored tweets, is relatively new ground in the crisis management world and has raised a few eyebrows.
One of these days, celebrities with hundreds of thousands (or millions) of followers will figure out that they are brands and need to treat their social media activity as brand management.
I wrote a piece a while back that suggested that anyone tweeting on behalf of a brand think before they tweet. Well, some celebs haven’t quite caught on yet.
The latest celebrity to Tweet without thinking is Arsenal goalkeeper Wojciech Szczesny…
Social media is a very important marketing tool for companies in creating a positive public image for their brand. On the flip-side, social media is also very important in keeping brands honest when they do or say something stupid.
Pappa Johns just found out the latter this weekend.
According to a memo the Associated Press reports on today, the US Department of Homeland Security is entertaining the idea using Facebook and Twitter as one of its means to issue terror alerts beginning soon.
It is unclear how exactly, they will issue these alerts, but one can imagine that they will be utilizing their current Facebook Page and the new National Terrorism Advisory System Twitter Feed.
Not really digital marketing, but still very cool.
This dog was floating in the ocean for 3 weeks after the earthquake and tsunami hit Japan.
Amazing story!
My past life was in PR. In my world, the conventional wisdom was always that all bad news should be released at 4pm on a Friday afternoon.
You do this to ensure it appears in the Saturday news when no one is paying attention. You never sent anything of value out over the [...]
Tech Blogger, Rick Martin has compiled a great listing of the many ways to donate to the Japanese earthquake/tsunami victims.
I strongly urge everyone to donate what you can and share this list!
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