International SEO is simply the optimization of a website for search engines and search engine users around the world. A blanket approach to international SEO, involving straight translations of a page into different languages very rarely works, so in this article, we look at three key areas of focus when planning yours content strategy.
While many businesses, organizations, and individuals view PR and SEO as separate entities, they have become two sides of the same coin.
Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or webpage in a search engine’s “natural” or unpaid “organic” search results.
These practices used to be very different. SEO was focused on broadcasting as many links as possible, and luring search engine bots into websites with little to no content. Now, search engine traffic is derived from content, HTML, and the exclusion of link spamming sites. Nowadays, PR and Search Engine Marketing (SEM) have become more alike than ever.
So how do you optimize your site to ensure you achieve the best possible search ranking possible? Of course, a majority of your success will come from having quality content, but there are a number of other page features that you need to pay attention to as well. Following the tips in this post should get you some pretty solid results.
Repurposing content has various advantages. Creating fresh content every time, and in huge quantities, is extremely time-consuming and involves a good deal of hard work. Repurposing steps in here and helps overhaul your content into something new and enhanced which gives a fresh spin to your work. This Infographic shows best resource for content marketing and more methods for repurposing content.
Self-hosting your videos rather than using a third party (YouTube, Vimeo, Dailymotion) brings many benefits that can help any small business, SME, blog or e-commerce website make a return from their investment in video. Here we have listed the main three reasons businesses and blogs are turning to self hosted video….
Google’s influence on the digital marketing world is immeasurable and their influence touches just about every channel that we marketers work with on a daily basis.
Here is a comprehensive list of all of the Google search stats and company facts that you need to know. Updated for July 2014.
Here is a handy infographic that runs through all of Google’s search changes in 2013 chronologically. This should get you up to speed quite nicely.
We challenged our DMR insiders to submit their digital marketing predictions for 2014 or to offer up advice to their fellow marketers as we enter the new year. As usual, they didn’t disappoint…
When it comes to ensuring that your website is visible on the big three search engines, Google, Bing, and Yahoo!, a lot has to be said about covering “the basics”
SEO and social integration is about producing great content in a variety of formats – including mobile.