SEO

You and I Collide: a PR and SEO Story

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While many businesses, organizations, and individuals view PR and SEO as separate entities, they have become two sides of the same coin.

Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or webpage in a search engine’s “natural” or unpaid “organic” search results.

These practices used to be very different. SEO was focused on broadcasting as many links as possible, and luring search engine bots into websites with little to no content. Now, search engine traffic is derived from content, HTML, and the exclusion of link spamming sites. Nowadays, PR and Search Engine Marketing (SEM) have become more alike than ever.

How To: Get Your Site Found in Google Search Results

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So how do you optimize your site to ensure you achieve the best possible search ranking possible? Of course, a majority of your success will come from having quality content, but there are a number of other page features that you need to pay attention to as well. Following the tips in this post should get you some pretty solid results.

How To: Repurpose Content for Link Building in 2014

Repurposing content has various advantages. Creating fresh content every time, and in huge quantities, is extremely time-consuming and involves a good deal of hard work. Repurposing steps in here and helps overhaul your content into something new and enhanced which gives a fresh spin to your work. This Infographic shows best resource for content marketing and more methods for repurposing content.