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"Search Marketing"
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
The location-based social platform already lets you discover what restaurants are around you, see tips left by other customers, check the menu and hours of operation and now they are letting you make reservations right from their app.
Google launched the “share” button today, which is exactly what it sounds like- a way to share a page or post directly with your Google+ circles.
The next challenge for the self-driven Google car? NASCAR racing.
Yelp announced on their blog tonight that links to their business profile pages are now included in search results for the Apple iPhone 4s Siri feature.
The novelty of leaderboards, points, badges and mayorships has worn off, and while you may have been paying less attention to it lately, if you are a business that benefits from local search and discovery, you may want to keep foursquare on your radar. For the past year or so, foursquare has been quietly reinventing itself into a local search and discovery engine ready to take on the likes of Yelp and Google.
Google posts a lot of videos on their YouTube channel throughout the course of the year. Tonight’s edition is about their crackdown on advertising scams.
There are some fascinating stats included in the short video, including 800,000 which is the number of advertisers that were banned from placing ads with Google last year because of malicious activity.
Google posted on their Google TV Facebook page that they have ‘some big announcements’ tomorrow.
Google just announced on their blog that they are launching Chrome for Android Beta. Among the features touted in the post is the ability to sign in to Chrome (like you can do on the desktop version) and sync up your bookmarks and tabs to your desktop browser.
Twitter and Google recently took to their blogs to offer up a few last minute Super Bowl resources.
Among the tidbits highlighted in the posts is an interesting hangout that Google has organized.
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