Aug 14

How Do Consumers Use Social and Mobile to Make Shopping Decisions? (Infographic)

Here is an interesting infographic from consumer survey company Empathica. It explores how social media and mobile are used by consumers in shopping decisions. Continue reading

Nov 27

4 Very Different Uses of QR Codes by Brands This Holiday Season

QR may have turned the corner with marketers of late. A recent study showed that 5% of U.S. adults (up from 1% last year) have scanned a 2d code and an increasing number of major brands are incorporating QR technology into they marketing efforts. Continue reading