May 11

Chuck E Cheese Launches Augmented Reality Mobile App

Chuck E Cheese mobile app

There are a number of AR markers scattered throughout Chuck E Cheese restaurants which trigger animated characters when viewed through a mobile device running the app. Continue reading

Mar 19

McDonald’s App Uses Augmented Reality to Tell Diners What is in Their Meal (VIDEO)

McDonalds App

McDonald’s has created a mobile app that combines augmented reality with GPS and time/date to give customers a better idea of what goes in to the food they are eating. Continue reading

Dec 10

Robbie Williams’ Album Turned into Augmented Reality Advent Calendar

robbie williams take the crown

UK pop star Robbie Williams has added an AR feature to the cover of his Take the Crown album. When fans scan the cover with their mobile camera using the Robbie Williams app between now and Christmas, they will unlock daily treats. Continue reading

Dec 04

Check Out This Augmented Reality Advent Calendar

Augmented Reality Advent Calendar

‘Tis the Season for creative marketing campaigns and augmented reality app-maker Zappar is not disappointing. Zappar recently released an augmented reality advent calendar that is very fun and creative. Continue reading

Nov 30

Augmented Reality App Reconstructs Buildings From Years Gone By (Video)

augmented reality architecture app

The University of Newcastle’s project uses the Layar app to deliver video, slides and images of buildings lost long ago right where they once stood. Continue reading

Nov 23

One Direction’s ‘Take Me Home’ Gets Augmented Reality Features

One Direction Take Me Home Album

The band’s label, Sony Music has partnered with augmented reality app-maker Zappar to create an AR-enabled picture book that is included in a special edition box set of One Direction’s new Take Me Home album. Continue reading

Nov 12

Jameson Irish Whiskey and Blippar Team Up for Augmented Reality Video Game

jameson irish whiskey apple attack augmented reality game

It seems like the majority of the recent brand augmented reality (AR) campaigns have been centered on offering additional content about the product being advertised Jameson Irish Whiskey is bringing AR back to its gaming past by teaming up with Blippar on “Apple Attack.” Continue reading

Nov 07

Forever 21 Partners with Aurasma on Augmented Reality Holiday App

Using the new F21POP augmented reality mobile app, shoppers can scan images on store window clings or on the pages of the Forever 21 magazine to reveal videos of the brand’s winter collection. Continue reading