Currently viewing the category:
"Augmented Reality"
Pioneer is close to releasing a very cool device that will change the entire way we look at GPS going forward.
I just noticed this little piece of info buried in a recent Coors Light press release about the brand’s summer plans. Apparently, the beer-maker is planning an augmented reality app.
The app uses Sesame Street toys and a special playmat as AR markers and when they are hovered over with a device running the app, Bert and Ernie come to life and offer educational lessons.
Stuff Magazine, a publication aimed at 18-30 year old males, is the latest magazine to partner up with augmented reality app Blippar to enhance their print advertising platform.
The game uses both augmented reality and location-based services to create a sort of scavenger hunt for whatever city you are in. Once you find the ghost, you need to shoot and trap it.
To promote their new Lumia phone, Nokia has launched a mobile tour that includes an augmented reality street activation featuring Angry Birds and Timomatic.
Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns..
Marvel Comics announced this week that they will be including augmented reality markers in their comic books in the future to give additional, 3D content to readers.
For the second year in a row, Guinness has created a “Friendliest Day of the Year” Facebook app to celebrate St Patrick’s Day (this Saturday, BTW).
Here is the plan in action. Using augmented reality, this LEGO store in Ströget, Copenhagen, Denmark shows off your LEGO Star Wars product in animated 3D when you hold the box up to the kiosk.
Pages
Categories
Tags
2012 advertising android app apple Augmented Reality badge boston Branding check-in contest digital marketing Facebook Flickr Foursquare game General Marketing GetGlue Google Groupon instagram ipad iphone itunes LinkedIn mashable Microsoft mobile netflix pages privacy profile reddit SEO social Media Social TV Streaming stumbleupon super bowl tagging tv Twitter video wordpress youtubeDigital Marketing Jobs
Get Ramblings on the Go!
Let’s Connect!
Please Support My Advertisers
Recent Tweets
- I just ousted Josh C. as the mayor of Lowe's Home Improvement on @foursquare! 4sq.com/cNzjjv 13 hours ago
- '@weduinc is looking for recent grads in Greater #Boston area for a few web coding positions. Message me if you are interested in details. 13 hours ago
- If you enjoy my tweets, don't forget to subscribe to my Facebook profile. A lot more stuff there on.fb.me/KAr2nW 14 hours ago
- How To: Create a Public Commenting Policy for a Facebook Brand Page bit.ly/KAkeH9 #marketing 14 hours ago
- '@tridentgum Gives Your Facebook Account a "Fun Audit" bit.ly/Jju79w 15 hours ago
Please Support My Advertisers
