Misc Web

How to Develop B2B Personas for Remarkable Content Marketing

Buyer personas are fictional characters that marketing leaders create to represent the people they sell to. A persona integrates the characteristics of typical buyers.

For a couple of decades, personas have guided industrial and software designers. And now they have become the foundation of content marketing strategies, enabling marketers to provide all the information buyers need to move them efficiently through the buying cycle.

5 Ways to Use Technology to Increase Productivity

Sometimes we may think of technology as being harmful to our productivity. After all, how many times do we check Facebook or our personal e-mail accounts during the workday? It may seem that the more we use smartphones and similar devices, the more distractions we have from our work. Fortunately, technology can also assist us with our work. Increased connectivity gives us the opportunity to work from almost anywhere and share information with our colleagues with the click of a button. Here are a few of the best ways to use technology for increased productivity.