May 11

Chuck E Cheese Launches Augmented Reality Mobile App

Chuck E Cheese mobile app

There are a number of AR markers scattered throughout Chuck E Cheese restaurants which trigger animated characters when viewed through a mobile device running the app. Continue reading

Mar 15

Guinness Helps You Invite Friends Out for St Patrick’s Day with Personalized Movie Trailer

Guinness St Patrick's Day app

When it comes to creative St Patrick’s Day digital activation Irish beer-maker Guinness never fails us. In past years, they have… Continue reading

Jul 27

The Most Talked About Sponsors of the 2012 London Summer Olympics (INFOGRAPHIC)

With the Olympic opening ceremony upon us, I thought I would share this infographic that displays the amazing amount of digital activity that surrounds some of the larger official Olympic sponsors like McDonald’s, Coca-Cola and Samsung. Continue reading

Jul 01

Atari’s 40th Birthday Timeline Infographic

Atari celebrated their 40th birthday this week (specifically, on June 27th) and to commemorate the milestone, the video game maker offered up new games, Facebook giveaways and a little digital marketing geek porn, I mean, an infographic. Continue reading

May 11

[Do Good] New Facebook App Lets You Send a ‘Get Well’ Card to a Sick Child

Clothing retailer Chico’s is adding something pretty awesome to its annual “May is for Miracles” donation drive for Children’s Miracle Network Hospitals. This year, they have created a Facebook app that allows you to send a “Get Well” card to a sick child in one of the 170 partner hospitals across North America. Continue reading

May 06

Red Stripe Brings Space Invaders to Life on Side of Building ( video)

Jamaican beer-maker Red Stripe recently launched an experiential/digital campaign that brought a larger-than-life Space Invaders game to the streets of Manchester, England. Continue reading

Apr 28

LEGO Movie Maker App Brings Your Paysets to Life

Uber digitally savvy toy maker LEGO recently released a pretty cool iOS app.

The LEGO Super Hero Movie Maker app lets kids create stop-motion movies of they playsets and then post them to YouTube. Continue reading

Jan 07

Turn Your Facebook Activity into a Gum Package

Orbit Gum is not a stranger to creative social media campaigns. Their latest effort is the ‘Your Life on a Pack’ app which pulls information from your Facebook account (likes, check-ins, friend demos, etc) and designs a custom gum package based on your activity. Continue reading

Jan 06

The Cheesecake Factory Rewarding Followers for Including Promo Hash in Resolution Tweets

One of my personal favorite chain restaurants, The Cheesecake Factory, is rewarding their Twitter followers for including a specific hashtag in their New Years resolution tweets. Continue reading