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"General Marketing"
Clothing retailer Chico’s is adding something pretty awesome to its annual “May is for Miracles” donation drive for Children’s Miracle Network Hospitals. This year, they have created a Facebook app that allows you to send a “Get Well” card to a sick child in one of the 170 partner hospitals across North America.
Jamaican beer-maker Red Stripe recently launched an experiential/digital campaign that brought a larger-than-life Space Invaders game to the streets of Manchester, England.
Uber digitally savvy toy maker LEGO recently released a pretty cool iOS app.
The LEGO Super Hero Movie Maker app lets kids create stop-motion movies of they playsets and then post them to YouTube.
Promo Magazine is reporting that Super Bowl viewership is expected to spike to 173 million this year. This total, from a survey by the Retail Advertising and Marketing Association, is significantly higher than last year’s total of 71 million.
Orbit Gum is not a stranger to creative social media campaigns. Their latest effort is the ‘Your Life on a Pack’ app which pulls information from your Facebook account (likes, check-ins, friend demos, etc) and designs a custom gum package based on your activity.
One of my personal favorite chain restaurants, The Cheesecake Factory, is rewarding their Twitter followers for including a specific hashtag in their New Years resolution tweets.
Electronics maker Vizio has created a fun little experiential/digital campaign aimed at attendees of Monday’s Rose Bowl in Pasadena, Ca.
According to an article on the University of Wisconsin website (the Badgers are facing the Oregon Ducks in the big game), Vizio has installed a ‘FanCam’ in the stadium that takes a 360 degree image of the stadium with a 20 billion pixel resolution. Attendees will be able to visit the FanCam microsite after the game and zoom in on the image to find themselves. They can then tag themselves and send to friends via Facebook, Twitter and email.
Health insurer Cigna is helping us create our own New Years NON-resolution this year.
I recently was told about LEGO Cuusoo, a microsite developed by the toy-maker to engage their uber-loyal fan base and solicit new product ideas.
I was browsing YouTube this morning and stumbled on this little experiential/digital marketing gem.
Apparently, a French commercial lighting company, CT Lighting Concept, lit up the front of the historic Theater Célestins in Lyon with a gigantic 3D pinball game.
This could be the most creative light show I have ever seen.
Check out the clip of the activation:
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