General Marketing

4 Things to Consider for a Website Redesign

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Every few years most sites do a website redesign to catch up with the new features and trends in the design industry. Your website is how you are going to show off your brand. It’s all about having the best user experience, so if you haven’t updated your website in quite some time, maybe you should consider it. There are plenty of reasons why you should hire a professional designer. Don’t try and save money to do it yourself, because in the end you will probably just end up hiring a web developer anyway.

100’s of Marketing Jobs Available From Companies Like NBC Universal, Netflix and NYT!

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Hundreds of new jobs have been added to the DMR advertising/communications/marketing jobs board recently. This week’s board features awesome opportunities from employers like NBC Universal, Netflix and the New York Times. If you are actively seeking new employment or just window-shopping, be sure to check out what is available here.

Remember employers, you can also post jobs directly to the board for $15, which is about 1\10th of what others are charging. This is your chance to get your opening directly in front of hundreds of qualified industry pros in a very affordable way. If you are interested in posting a 30-day listing, please visit here to get started.

Hundreds of Marketing Jobs Available From Companies Like Dish Network and CBS Interactive

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You may have noticed that I recently partnered with SimplyHired on a new DMR job board. The new board has hundreds of jobs across the globe for marketers, advertisers and communications pros. There is a very user-friendly search feature and a number of filters which should help you find the right job in the right place.

Go ahead and try it out and see what new and exciting opportunities might be out there waiting for you.

5 Tips for Creating the Best About Us Page

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In today’s multi-device, micro-content frenzy, there aren’t many opportunities for your audience to become thoroughly acquainted with your brand; an opportunity to really explain where you came from, and what you’re about, so when one comes along you take it with both hands.

Your About Us page is this opportunity. Maybe it’s a personal habit but whenever I come across a new website, a new potential provider for whichever service or product I’m after, I gravitate towards the About Us page. Nothing irritates me more than a site without one. It’s like finally securing a meeting with a potential client but failing to introduce yourself upon their arrival. Not only does it clarify precisely what your business offers, but for many visitors their first impression of your brand will be formed upon reading this page. Make yours count following these five points.

Market Research Tips for your Small Business

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Either you have a small business already and haven’t done any real market research yet, or you are looking to start a new small business and want to make sure you are making the right decisions. You may not be able to afford doing interviews, focus groups, and surveys, so here are some simple and mostly free ways to do market research for your small business.

You and I Collide: a PR and SEO Story

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While many businesses, organizations, and individuals view PR and SEO as separate entities, they have become two sides of the same coin.

Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or webpage in a search engine’s “natural” or unpaid “organic” search results.

These practices used to be very different. SEO was focused on broadcasting as many links as possible, and luring search engine bots into websites with little to no content. Now, search engine traffic is derived from content, HTML, and the exclusion of link spamming sites. Nowadays, PR and Search Engine Marketing (SEM) have become more alike than ever.