Thinking About eCommerce? Here is What You Need to Know

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Starting an eCommerce store requires effort, and it is pertinent to start off this eCommerce venture by chalking out a systematic business plan, and then moving forth in a step-by-step fashion. A holistic and practical business plan should encompass necessary facets, such as a good team that one can easily work along with, a time frame required for the start-up venture to flourish, the investment needed etc. Moreover, it is extremely important to jot down the various risk factors involved when starting up an online store, and different solutions to counter these factors.

5 Tips for Creating the Best About Us Page

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In today’s multi-device, micro-content frenzy, there aren’t many opportunities for your audience to become thoroughly acquainted with your brand; an opportunity to really explain where you came from, and what you’re about, so when one comes along you take it with both hands.

Your About Us page is this opportunity. Maybe it’s a personal habit but whenever I come across a new website, a new potential provider for whichever service or product I’m after, I gravitate towards the About Us page. Nothing irritates me more than a site without one. It’s like finally securing a meeting with a potential client but failing to introduce yourself upon their arrival. Not only does it clarify precisely what your business offers, but for many visitors their first impression of your brand will be formed upon reading this page. Make yours count following these five points.

You and I Collide: a PR and SEO Story

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While many businesses, organizations, and individuals view PR and SEO as separate entities, they have become two sides of the same coin.

Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or webpage in a search engine’s “natural” or unpaid “organic” search results.

These practices used to be very different. SEO was focused on broadcasting as many links as possible, and luring search engine bots into websites with little to no content. Now, search engine traffic is derived from content, HTML, and the exclusion of link spamming sites. Nowadays, PR and Search Engine Marketing (SEM) have become more alike than ever.

5 Quick Tips to Turn Up Your ROI at B2B Events

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According to the Content Marketing Institute’s benchmark report “B2B Content Marketing 2014,” for the fourth year in a row B2B content marketers rate in-person events as the most effective tactic that they use.

3 Ways Companies Sabotage Event Success

Even though in-person events are considered the strongest tactic, many B2B marketers fail to maximize their success. If you’ve planned and orchestrated an event, you’ve probably confronted the following issues yourself.

Building Bridges: Why Cross-Platform Optimization is Essential for Brand Success

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Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization essentially refers to harnessing this behavioural information to provide a unified brand experience over all digital channels, whether that’s web, mobile or social media.

In recent years, consumer technology has undergone some drastic advances. Whilst an initial technical revolution took place around the emergence of the internet itself, a second has been triggered by the recent progression in mobile technology. Christopher North, managing director of Amazon UK, commented, “I have never seen anything happen as fast as mobile.”

And as the devices we use change all the time to become more varied and sophisticated, so too does the way that we choose to interact with them.

7 Tips for Producing Highly Effective Corporate Videos

Corporate videos can be turned into productive marketing tools. The task at hand is by no means an easy one. You will have to consider several factors before you can turn your video into an aggressive marketing campaign. Therefore, the following tips will come in handy if you are vying for something impressive and result-oriented.

Feedback Frenzy: How to Get and Use Customer Reviews to Improve Your Business’ Online Presence

Customer reviews can be incredibly useful for your business. Not only do they make your business come across as trustworthy and open, but they can also provide a number of SEO benefits to increase your visibility and boost conversions. The problem for many businesses is how to get more reviews. Here is a quick guide to some useful techniques.

Customer-Centric Sales: What Modern Retail Success is All About

Cloud computing isn’t just for the 2000s anymore. The dot-coms of the 1990s paved the way for a new business model, even if it was a bit sloppy. Rudimentary cloud-based computing promised software in the cloud and provided simple word processors and video players. While that might be fine for the retail market, businesses’ main concern is sales and consumer-grade products just don’t cut it as “innovation.”

How to Use Marketing Automation as a Powerful Sales Tool

Marketing Automation solutions are commonly seen as tools specifically designed to help marketing teams reduce operational inefficiencies and cost. But in reality, the biggest value of marketing automation is that they’re a fantastic tool to improve both the quality and the quantity of leads for the sales team.

Let’s explore some of the ways that marketing automation systems provide tangible benefits to sales organizations, and how they can have a direct and significant impact on driving revenue.