Starting an eCommerce store requires effort, and it is pertinent to start off this eCommerce venture by chalking out a systematic business plan, and then moving forth in a step-by-step fashion. A holistic and practical business plan should encompass necessary facets, such as a good team that one can easily work along with, a time frame required for the start-up venture to flourish, the investment needed etc. Moreover, it is extremely important to jot down the various risk factors involved when starting up an online store, and different solutions to counter these factors.
Hundreds of new jobs have been added to the DMR advertising/communications/marketing jobs board recently. This week’s board features awesome opportunities from employers like NBC Universal, Netflix and the New York Times. If you are actively seeking new employment or just window-shopping, be sure to check out what is available here.
Remember employers, you can also post jobs directly to the board for $15, which is about 1\10th of what others are charging. This is your chance to get your opening directly in front of hundreds of qualified industry pros in a very affordable way. If you are interested in posting a 30-day listing, please visit here to get started.
You may have noticed that I recently partnered with SimplyHired on a new DMR job board. The new board has hundreds of jobs across the globe for marketers, advertisers and communications pros. There is a very user-friendly search feature and a number of filters which should help you find the right job in the right place.
Go ahead and try it out and see what new and exciting opportunities might be out there waiting for you.
In today’s multi-device, micro-content frenzy, there aren’t many opportunities for your audience to become thoroughly acquainted with your brand; an opportunity to really explain where you came from, and what you’re about, so when one comes along you take it with both hands.
Your About Us page is this opportunity. Maybe it’s a personal habit but whenever I come across a new website, a new potential provider for whichever service or product I’m after, I gravitate towards the About Us page. Nothing irritates me more than a site without one. It’s like finally securing a meeting with a potential client but failing to introduce yourself upon their arrival. Not only does it clarify precisely what your business offers, but for many visitors their first impression of your brand will be formed upon reading this page. Make yours count following these five points.
While many businesses, organizations, and individuals view PR and SEO as separate entities, they have become two sides of the same coin.
Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or webpage in a search engine’s “natural” or unpaid “organic” search results.
These practices used to be very different. SEO was focused on broadcasting as many links as possible, and luring search engine bots into websites with little to no content. Now, search engine traffic is derived from content, HTML, and the exclusion of link spamming sites. Nowadays, PR and Search Engine Marketing (SEM) have become more alike than ever.
According to the Content Marketing Institute’s benchmark report “B2B Content Marketing 2014,” for the fourth year in a row B2B content marketers rate in-person events as the most effective tactic that they use.
3 Ways Companies Sabotage Event Success
Even though in-person events are considered the strongest tactic, many B2B marketers fail to maximize their success. If you’ve planned and orchestrated an event, you’ve probably confronted the following issues yourself.
Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization essentially refers to harnessing this behavioural information to provide a unified brand experience over all digital channels, whether that’s web, mobile or social media.
In recent years, consumer technology has undergone some drastic advances. Whilst an initial technical revolution took place around the emergence of the internet itself, a second has been triggered by the recent progression in mobile technology. Christopher North, managing director of Amazon UK, commented, “I have never seen anything happen as fast as mobile.”
And as the devices we use change all the time to become more varied and sophisticated, so too does the way that we choose to interact with them.
Corporate videos can be turned into productive marketing tools. The task at hand is by no means an easy one. You will have to consider several factors before you can turn your video into an aggressive marketing campaign. Therefore, the following tips will come in handy if you are vying for something impressive and result-oriented.
So what can you include on your business cards to draw customers in, lend credibility to your name, and foster long-term customer loyalty? Here are five new things that should be on your business cards.
Customer reviews can be incredibly useful for your business. Not only do they make your business come across as trustworthy and open, but they can also provide a number of SEO benefits to increase your visibility and boost conversions. The problem for many businesses is how to get more reviews. Here is a quick guide to some useful techniques.