General Marketing

5 Tips for Creating the Best About Us Page

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In today’s multi-device, micro-content frenzy, there aren’t many opportunities for your audience to become thoroughly acquainted with your brand; an opportunity to really explain where you came from, and what you’re about, so when one comes along you take it with both hands.

Your About Us page is this opportunity. Maybe it’s a personal habit but whenever I come across a new website, a new potential provider for whichever service or product I’m after, I gravitate towards the About Us page. Nothing irritates me more than a site without one. It’s like finally securing a meeting with a potential client but failing to introduce yourself upon their arrival. Not only does it clarify precisely what your business offers, but for many visitors their first impression of your brand will be formed upon reading this page. Make yours count following these five points.

Market Research Tips for your Small Business

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Either you have a small business already and haven’t done any real market research yet, or you are looking to start a new small business and want to make sure you are making the right decisions. You may not be able to afford doing interviews, focus groups, and surveys, so here are some simple and mostly free ways to do market research for your small business.

You and I Collide: a PR and SEO Story

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While many businesses, organizations, and individuals view PR and SEO as separate entities, they have become two sides of the same coin.

Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or webpage in a search engine’s “natural” or unpaid “organic” search results.

These practices used to be very different. SEO was focused on broadcasting as many links as possible, and luring search engine bots into websites with little to no content. Now, search engine traffic is derived from content, HTML, and the exclusion of link spamming sites. Nowadays, PR and Search Engine Marketing (SEM) have become more alike than ever.

5 Quick Tips to Turn Up Your ROI at B2B Events

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According to the Content Marketing Institute’s benchmark report “B2B Content Marketing 2014,” for the fourth year in a row B2B content marketers rate in-person events as the most effective tactic that they use.

3 Ways Companies Sabotage Event Success

Even though in-person events are considered the strongest tactic, many B2B marketers fail to maximize their success. If you’ve planned and orchestrated an event, you’ve probably confronted the following issues yourself.

Building Bridges: Why Cross-Platform Optimization is Essential for Brand Success

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Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization essentially refers to harnessing this behavioural information to provide a unified brand experience over all digital channels, whether that’s web, mobile or social media.

In recent years, consumer technology has undergone some drastic advances. Whilst an initial technical revolution took place around the emergence of the internet itself, a second has been triggered by the recent progression in mobile technology. Christopher North, managing director of Amazon UK, commented, “I have never seen anything happen as fast as mobile.”

And as the devices we use change all the time to become more varied and sophisticated, so too does the way that we choose to interact with them.