Experiential Marketing

Extending the Life of Your Experiential Marketing Execution

Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, and immediately it starts to click and whir. Seconds later, a Coke comes out. It’s perfect. As a colleague of mine put it, “I don’t like to hug, but that really just felt good.”

That visceral feeling is what Coke was looking for – associating their brand with a positive feeling.

5 Core Attributes Of Experiential Marketing

Experiential marketing is a method of advertising that focuses on helping customers experience a brand. By forming a lasting emotional connection between the customer and the brand, customer loyalty is increased and purchase decisions are influenced. Experiential marketing can encompass…