Email Marketing

Email Deliverability 101 (Infographic)

Email has been with us for a long time now and despite the likes of Twitter and Facebook competing for our attention, the fact that there are close to 3 billion email accounts in use is prove if any was needed that emailing is still an effective way of communicating with others across the internet.

5 Email Marketing Best Practices to Avoid the Prospect’s Spam Folder

In order for an email marketing campaign to be effective it should reach the target audience in a timely manner. The first hurdle to overcome is usually avoiding the prospect’s’ spam folder.

If one of your tasks includes sending email to colder leads, this article will give you five helpful tips to help ensure your mail is not considered spam and is more effective.