Email Marketing Articles

By the Numbers: 15 Amazing Gmail Statistics

10 years ago, Gmail burst onto the scene and quickly became a formidable challenger to the AOLs, Yahoos and Hotmails of the time. Since then, Google’s signature email product has surpassed those competitors and then some, becoming the standard-bearer for ad-supported, consumer email services.

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5 Email Marketing Best Practices to Avoid the Prospect’s Spam Folder

In order for an email marketing campaign to be effective it should reach the target audience in a timely manner. The first hurdle to overcome is usually avoiding the prospect’s’ spam folder.

If one of your tasks includes sending email to colder leads, this article will give you five helpful tips to help ensure your mail is not considered spam and is more effective.