10 years ago, Gmail burst onto the scene and quickly became a formidable challenger to the AOLs, Yahoos and Hotmails of the time. Since then, Google’s signature email product has surpassed those competitors and then some, becoming the standard-bearer for ad-supported, consumer email services.
Email has been with us for a long time now and despite the likes of Twitter and Facebook competing for our attention, the fact that there are close to 3 billion email accounts in use is prove if any was needed that emailing is still an effective way of communicating with others across the internet.
In order for an email marketing campaign to be effective it should reach the target audience in a timely manner. The first hurdle to overcome is usually avoiding the prospect’s’ spam folder.
If one of your tasks includes sending email to colder leads, this article will give you five helpful tips to help ensure your mail is not considered spam and is more effective.
Here are a few email statistics that should convince you of the importance of this age-old digital technology.
Recognition of transactional emails as potentially powerful email marketing tools is a fairly recent phenomenon that’s only now really starting to catch on with many internet and offline business owners who use internet marketing with their clients.
We challenged our DMR insiders to submit their digital marketing predictions for 2014 or to offer up advice to their fellow marketers as we enter the new year. As usual, they didn’t disappoint…
Email marketing is a great way for businesses to drive retail sales. Here we share five tips to help you do just that.
As 2014 nears, marketers and business owners are turning their eyes to the current and upcoming trends that will affect the future of email marketing.
Just getting started with content marketing and looking for a quick primer? Here is a great infographic that explores what content marketing is, what it does and debunks a few myths about it. I hope you find it helpful as you set out on your quest to create and distribute great content.