The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
The email marketing world isn’t what it used to be. With the explosion of smartphone usage, emails reach their recipients 24 hours a day. This presents digital marketers with great opportunity – providing, of course, mobile email is designed and sent correctly.
It’s that time of the year again, the traditions, the family, the gifts, the food…and the marketing trend predictions.
It’s the season for making educated guesses about what will be big in the world of marketing next year. A number of the pundits have weighed in already and here is a brief rundown of what some of them are predicting for 2012:
My past life was in PR. In my world, the conventional wisdom was always that all bad news should be released at 4pm on a Friday afternoon.
You do this to ensure it appears in the Saturday news when no one is paying attention. You never sent anything of value out over the [...]
While checking my Facebook messages this morning, I noticed something odd…I had all of my messages (chat, message, etc) all in one place. I also had the opportunity to claim my @facebook.com email address and it noted that my text connection was on.
A few months ago, Facebook announced a completely new messaging system that they planned on rolling out this year. The new system included offering @Facebook.com email addresses to users.
They are now issuing a few beta @Facebook.com email addresses by invitation only. You can request to be put on the invitation list [...]
With Facebook’s announcement of a seamless messaging service yesterday, the world for email marketers, as they know it, may have changed.
A critical aspect of the new ‘Social Inbox’ that was unveiled by Facebook was the new privacy settings. There will be an option to ‘bounce’ all emails, texts, IMs, etc if [...]
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