Here is a handy little infographic that my team has collaborated on that lays out three areas of digital marketing that benefit from digital PR integration: SEO, Content Generation and Social Media.
Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs.
AdAge ran an interesting article this week about Walgreens social crisis management campaign aimed at getting a leg up in their heated battle with Express Scripts, their former pharmacy benefits provider. The campaign, which includes paying for positive blog posts and positive sponsored tweets, is relatively new ground in the crisis management world and has raised a few eyebrows.