My Favorite Infographics

How To: Drive Traffic to Your Website (Infographic)

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With almost a billion websites in existence and endless more popping up everyday, trying to get a little traffic heading in your direction can be a pretty big challenge. Trust me, I know. It is a daily struggle to build a following and then maintain it and relying on just one source like search or social is a very risky move. There are a bunch of ways to (legitimately) drive traffic to your website.

The Evolution of the Geek (Infographic)

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OK kids, time for a little history lesson…

All you millennials may not realize this, but there was a time, not so long ago, when being called a geek wasn’t exactly flattering. Yes, before hoodie-wearing, Magic-playing web developers became billionaires by socially connecting the same people who tormented them in high school, being geek was most certainly, not “in.”

While technology has turned the tables quite a bit for geeks, it is important to know where we came from. Here is a fun little infographic timeline that depicts the evolution of the geek. I hope you enjoy tracing back your geek lineage.

The Top 5 Benefits to Employee Content Sharing (Infographic)

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With content marketing all the rage and social media noise at an alarming rate, businesses, especially small businesses, need to utilize any and all content sharing possibilities available to them. Employees can offer a great opportunity to amplify the reach of the valuable content your company is developing to a receptive and relatively targeted audience.

The Ultimate Digital Marketing Cheat Sheet for 2015 Predictions and Trends (INFOGRAPHIC)

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In the digital marketing industry, there is a lot of noise. A lot. Because there are so many facets to digital marketing in 2015 and so many pundits telling you how to use each channel and making predictions of future uses, it is very challenging to keep up with what is out there. Everyone takes a different angle and approach to consumer outreach and there is much to be considered each time you develop a campaign strategy. Even the most organized marketer is bound to have a head-spinning experience at some point while trying to take in and consider all that digital marketing now encompasses.

What Were the Odds of You Being Born You? (Infographic)

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Have you ever wondered what the odds were that you were born you? In the infographic below, author and personal change specialist Dr. Ali Binazir explores this interesting question using a series of assumptions and calculations to find the answer. I don’t want to spoil it for you, but as you would imagine, the odds aren’t good.

1990’s Web Design Elements: Where are They Now (Infographic)

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The 1990’s gave us a number of unforgettable web design elements (remember frames, comic sans and flash?), but thankfully things have evolved quite a bit over the years. Between browser requirements, new devices, new languages and just improved artistic taste, the websites of today are much different from their ancestors.

So just how much has web design evolved? Our friends at Whoishostingthis explore this question by reminding us of some of the highlights of 1990’s web design and what became of each element over the years.

How are Women Making Their Mark in the Tech Industry? (Infographic)

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Today, women are more a part of the technology industry than ever, but we still have a long way to go.

For example, did you know that although women hold 57% of all the jobs in the workforce, they only hold 25% of the jobs in the computing/technology industry? Or that women are employed in STEM professions (Science, Technology, & Math) half as often as men, even after graduating with a degree?

How To: Motivate Your Employees (Infographic)

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With the job market heating up and a dramatic, millennial-led shift in workplace attitudes and expectations, building a strong, positive culture has become a very challenging imperative for employers.

Back in the day, employees were motivated by the prospects of working their way up the corporate ladder and earning potential monetary rewards. It was not uncommon for employees to stay at one place for many years, if not their entire careers. That has all changed.

How To: Explain the Major Social Networks Using Coffee (Infographic)

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Happy Coffee Day! Here is a fun infographic that tries to explain social media in terms of coffee. This is a pretty good pairing since most of us in the social media marketing world are over-caffeinated, coffee addicts.

Which Industries See the Most Facebook Post Engagement?

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Facebook page management has always been a moving target for marketers. What works to spark engagement one day may be completely ineffective the next and the tools and functionality available to page owners changes literally overnight. Of course, a smart Facebook advertising campaign is the one constant in staying in news feeds and generating post engagement over the years, but even Facebook’s ad offerings change frequently.

So which industries have this Facebook post engagement thing mastered? As part of the promotional campaign for their latest Social Engagement Benchmark Report, ExactTarget analyzed over 2 million Facebook posts sent from their platform in 2013 and created the interesting infographic below. The measured post engagement by industry and when the engagement occurred.