Infographics

The Ultimate Digital Marketing Cheat Sheet for 2015 Predictions and Trends (INFOGRAPHIC)

mesh periodic table thumbnail

In the digital marketing industry, there is a lot of noise. A lot. Because there are so many facets to digital marketing in 2015 and so many pundits telling you how to use each channel and making predictions of future uses, it is very challenging to keep up with what is out there. Everyone takes a different angle and approach to consumer outreach and there is much to be considered each time you develop a campaign strategy. Even the most organized marketer is bound to have a head-spinning experience at some point while trying to take in and consider all that digital marketing now encompasses.

1990’s Web Design Elements: Where are They Now (Infographic)

9534194705_7dff5a52c5_m_html

The 1990’s gave us a number of unforgettable web design elements (remember frames, comic sans and flash?), but thankfully things have evolved quite a bit over the years. Between browser requirements, new devices, new languages and just improved artistic taste, the websites of today are much different from their ancestors.

So just how much has web design evolved? Our friends at Whoishostingthis explore this question by reminding us of some of the highlights of 1990’s web design and what became of each element over the years.

How are Women Making Their Mark in the Tech Industry? (Infographic)

women in tech

Today, women are more a part of the technology industry than ever, but we still have a long way to go.

For example, did you know that although women hold 57% of all the jobs in the workforce, they only hold 25% of the jobs in the computing/technology industry? Or that women are employed in STEM professions (Science, Technology, & Math) half as often as men, even after graduating with a degree?

How To: Motivate Your Employees (Infographic)

Water Cooler

With the job market heating up and a dramatic, millennial-led shift in workplace attitudes and expectations, building a strong, positive culture has become a very challenging imperative for employers.

Back in the day, employees were motivated by the prospects of working their way up the corporate ladder and earning potential monetary rewards. It was not uncommon for employees to stay at one place for many years, if not their entire careers. That has all changed.

Which Industries See the Most Facebook Post Engagement?

Facebook LIke

Facebook page management has always been a moving target for marketers. What works to spark engagement one day may be completely ineffective the next and the tools and functionality available to page owners changes literally overnight. Of course, a smart Facebook advertising campaign is the one constant in staying in news feeds and generating post engagement over the years, but even Facebook’s ad offerings change frequently.

So which industries have this Facebook post engagement thing mastered? As part of the promotional campaign for their latest Social Engagement Benchmark Report, ExactTarget analyzed over 2 million Facebook posts sent from their platform in 2013 and created the interesting infographic below. The measured post engagement by industry and when the engagement occurred.