One thing I’ve learned in the twenty or so years I’ve been involved with marketing and sales teams is that there’s one area that’s always been a challenge: understanding who your customer is and why they buy your product or service.
Content Marketing Articles
By now, just about every marketer has figured out that one of the most effective ways to leverage the power of digital is to create high-quality content that will generate inbound leads. So, once you have your content developed and have a quality website to house it, you now have to figure out how to get that content in front of people. There are hundreds of millions of websites out there competing for a limited number of eyes and really, what good is content if nobody is going to see it?
Here is a handy infographic that aggregates 40 tips on how to increase web traffic from some of the top experts in the industry.
With almost a billion websites in existence and endless more popping up everyday, trying to get a little traffic heading in your direction can be a pretty big challenge. Trust me, I know. It is a daily struggle to build a following and then maintain it and relying on just one source like search or social is a very risky move. There are a bunch of ways to (legitimately) drive traffic to your website.
Small/mid-sized businesses are in a tough situation with regard to content marketing. They stand to benefit from it greatly in the form of brand awareness, positioning and lead generation, but professional marketing advice comes with a pretty significant price tag. This is why I have begun creating the DMR Content Marketing Toolkit series of eBooks.
This series of eBooks is perfect for small/mid-sized businesses and pretty much anyone looking to learn the ins and outs of content marketing. Each helpful guide will tackle a different aspect of content marketing starting with establishing the right web platform for content distribution and working through content development, distribution and measurement. For a small fraction of what you would pay an agency for, you get solid guidance for doing content marketing the right way and generating critical inbound sales leads.
With the recent mobile explosion, the need for a fast-loading website has never been greater. Your average website visitor is only going to wait so long for a page to load before they give up and move on to another site. In fact, according to Kissmetrics, nearly half of web users expect a website to load in 2 seconds or less. This behavior is magnified when talking about mobile visitors. Your average person searching for something on their phone generally has less time to do it in and less patience.
Need more evidence that page speed matters? There have been rumors that Google has been testing a slow website tag in search results. This may or may not come to fruition as Google is constantly testing new search features almost daily and only a few of them stick, but it still illustrates that the issue is critical enough for Google to be concerned about page speed as a user experience issue for their searchers.
These days, page speed is almost as much of a moving target and inexact science as SEO is. You just can’t strip down your site of all images and functionality to make it lightening quick. There are features you need on your content marketing site to be successful and images are a must for any content site these days. What is important is to be able to measure the load speed of your site’s pages (note: load time can vary greatly form page to page on the same site, depending on what kind of content the page contains), identify which elements of your site are the time sucks and figure out if you really need them and if you do, how to optimize them.
With content marketing all the rage and social media noise at an alarming rate, businesses, especially small businesses, need to utilize any and all content sharing possibilities available to them. Employees can offer a great opportunity to amplify the reach of the valuable content your company is developing to a receptive and relatively targeted audience.
Few companies have impacted digital marketing like WordPress. WordPress’ simple and free content management system(CMS) and endless library of free and (relatively) inexpensive themes and plug-ins have made creating an awesome website that has dynamic and optimized content a DIY project for many business owners and marketers. While custom development certainly has its benefits, WordPress has leveled the digital marketing playing field just a bit for smaller businesses trying to compete with major companies with large marketing budgets. WordPress is such an impressive web platform that even some of the larger sites on the web have built their sites on it and a number of established web developers have switched to WordPress as their CMS of choice to build on.
One of the most common emails I get from DMR visitors is asking about specific tools I use or recommend for various aspects of this site. While I encourage any and all messages, I figured I would create a handy page to list out some of the more helpful content marketing resources I use for DMR.
Building and maintaining such a large site with dynamic content is definitely a challenging part-time job. The blogging resources, tools and gadgets included in this resource page have been lifesavers for me and really are what enable me to keep DMR going all these years.
So, you thought emojis were just a millennial fad? Well, think again. Emojis allow advertisers to portray real-world expressions and feelings in one simple image, enabling them to easily add sentiment and emotions into their ad, without the use of words.
The use of business online video marketing and on company’s web site is rapidly increasing as companies realize its power to build awareness, engage customers, convert leads and drive sales. Both B2B and B2C purchasers are vying for quick information, and professional corporate video production content can be used to supplement, or in replacement of, text heavy messages that are difficult to understand into website content that is fresh, personal and engaging for the intended audience.
According to Dr. James McQuivey of Forrester Research, an online business video that is one minute in length has the same value of 1.8 million words. For a business big or small, the time and energy it would take to write 1.8 million words and ultimately use those words for marketing are unfathomable. Video content makes this possible in a quick and affordable manner. It is no surprise why 90% of online buyers state that a video highlighting a product / service features or company information is helpful in making a buying decision. And that companies that are integrating corporate video production services into their sales and marketing workflow are seeing higher sales and more profit for a business.
Businesses that are slow to adopt B2C and/or B2B video marketing content are missing out, as consumer behavior is the driving force behind video. More than 1 billion unique visitors go to YouTube each month, according to the site, and more than 4 billion hours of video is watched by those users. And don’t think these are all cat and music videos being watched. According to a Forbes Insight Study 75% of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. Overall, 65% have visited a vendor’s website after watching a video.
Regardless if you are B2C or B2B, your customers / clients are eager to see what your business has to offer, which is why the use of website video communications is becoming such a higher and higher priority for marketers.
But where do you get started? Here are a few ways in which digital business video production can be used to effectively to promote your online presence and drive new sales.