Content Marketing

5 Digital Marketing Tips to Keep an Eye on in 2015

New Year is just around the corner, and as people are making their resolutions lists, most marketers are thinking about the next big thing that is going to help them in 2015. So, what is the best social network to focus on during the next 12 months? While there is no clear answer, it is obvious that our area of work is extremely volatile, and what is good today might not be so successful tomorrow, but you know what they say “Luck favors the prepared mind” so it is best to stay informed about all the latest trends and news when it comes to online marketing.

We have prepared a few simple tips that each marketing manager should consider before totally relaxing and embracing the holiday cheer.

The Selfie; Has Your Brand Got The Picture?

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It is an undeniable fact that the entire world is ‘selfie’ obsessed, but has your business got the picture when it comes to maximising the benefit of this trend?

Selfie, 2013’s word of the year, has quickly taken the social media world by storm and it’s now totally engrained in not just our online, but our everyday lives. The hashtag and the selfie are arguably the strongest couple of the 21st century and have quickly become a fundamental part of modern-day life.

How are Women Making Their Mark in the Tech Industry? (Infographic)

women in tech

Today, women are more a part of the technology industry than ever, but we still have a long way to go.

For example, did you know that although women hold 57% of all the jobs in the workforce, they only hold 25% of the jobs in the computing/technology industry? Or that women are employed in STEM professions (Science, Technology, & Math) half as often as men, even after graduating with a degree?

How To: Motivate Your Employees (Infographic)

Water Cooler

With the job market heating up and a dramatic, millennial-led shift in workplace attitudes and expectations, building a strong, positive culture has become a very challenging imperative for employers.

Back in the day, employees were motivated by the prospects of working their way up the corporate ladder and earning potential monetary rewards. It was not uncommon for employees to stay at one place for many years, if not their entire careers. That has all changed.

Which Industries See the Most Facebook Post Engagement?

Facebook LIke

Facebook page management has always been a moving target for marketers. What works to spark engagement one day may be completely ineffective the next and the tools and functionality available to page owners changes literally overnight. Of course, a smart Facebook advertising campaign is the one constant in staying in news feeds and generating post engagement over the years, but even Facebook’s ad offerings change frequently.

So which industries have this Facebook post engagement thing mastered? As part of the promotional campaign for their latest Social Engagement Benchmark Report, ExactTarget analyzed over 2 million Facebook posts sent from their platform in 2013 and created the interesting infographic below. The measured post engagement by industry and when the engagement occurred.