Content Marketing

Just How Bad is Your Mobile Phone Addiction for Your Health? (Infographic)

2431704208_1a05a40e0e_m_iphone

For many of us, our mobile phones have become an indispensable part of our daily routines. Often, our phones are the first thing we look at when we wake up, the last thing we look at before we go to sleep and our top go-to for entertainment whenever there we encounter the briefest of downtime during the course of the day. They are the ideal device for entertainment and productivity on the run, and it is amazing just how much we rely on a device that most of us didn’t think we needed 15 years ago.

Try leaving your phone at home when you go out and see how you feel. More than likely, you’ll have some degree of anxiety from being separated from it. According to the infographic below, 73% of us would panic in such a scenario. In fact, the condition is so prevalent these days, that the fear of being away from your mobile phone actually has its own name now: Nomophobia.

How Often Should You be Posting on Social Media?

13848268535_f7d32dafac_m_counting

Following our recent post on the best times to post on social media, and being that this is a question we get frequently asked, we thought we would shed some light on the complex world of social media posting. With all the different sites and different word counts, knowing how often to post your content online can be tricky.

There is a fine line between appearing spammy and un-engaging and positioning yourself as a helpful expert in your field. Each platform has different ‘rules’ when it comes to the frequency of posts, and these have been developed and evolved by those who use the platforms regularly (that’s us all, as social media users). Each platform provider has developed their platform to allow us to post all manner of different types of content (we’ll be posting a series of blogs in the coming weeks and months on content for social, so keep an eye out). Here’s what we have found works best in terms of frequency of posting:

What are People REALLY Doing When You are on a Conference Call With Them? (Infographic)

113249008_b3f8daef42_m_office-phone

Have you ever sat on a conference call and wondered what exactly the other participants are doing when their phone is muted? Occasionally, you will have that call where someone on the other end is clearly not paying attention and awkward silence follows a direct question to them. What were they doing instead of paying attention to the conversation? The answer may or may not surprise you, depending on your level of cynicism (or realism). Clearly, with the explosion of mobile phone usage in and out of the workplace and the “always-connected” workforce, the opportunity for distracted conference calling has become much greater lately.

Evaluating the Current Trends of Social Media Marketing in 2014

7600374992_e91bb097bf_m_social-media-logo

Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both generating new leads and building a relationship with your current prospects and customers.

Still, in order to be able to maintain a strong social media presence, you have to stay in touch with the current trends that are developing in the social media world, and in the online world everything does change very quickly.

So for those who want to stay on top of their game and are looking for something new to build their social media campaigns around, here are some of the main trends that are currently seen in the world of social media:

Which Words Get you the Most Social Media Shares? (Infographic)

7946335960_bb65c78ce6_m_social-media-logos1

While social media marketing has changed dramatically over the years, reach and engagement are still two very important metrics to just about any strategy. Whether your goal is raising brand awareness, driving traffic, or just about anything else, getting your content in front of the maximum amount of interested eyeballs is always a fundamental key to your success.

Here is an interesting infographic from Quicksprout that explores which keywords to include (and not include) in your social posts to maximize sharability. The data used for this graphic comes from a compilation of reputable industry sources.