Content Marketing

How America is Watching TV [Infographic]

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Did you know that the average American watches over 9 years of television over the span of their life?

Or that 65% of US households have 3+ TVs?

Luckily we have this interesting and informative infographic on everything you need to know about the viewing behaviors of Americans. This topic is extremely relevant for markets and advertisers to look at the statistics and facts about just how we are watching TV.

Reddit 101: What is It and How Do You Use It???

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With 114 million monthly visitors, Reddit is a digital platform that few in the marketing world can ignore. There is a little something for everyone at Reddit, and if you have content to market (good content), you will find it to be a very helpful social channel. When content is posted correctly, Reddit can be a pretty solid source of web traffic.

Since Reddit doesn’t fall into the typical social (Facebook) mold of news feed, friends, statuses, etc, it can be challenging for newcomers to wrap their arms around at first. If you are finding yourself scratching your head a bit about Reddit, you are in luck

10 Tips for Optimizing Your LinkedIn Profile

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Been on LinkedIn lately? If not, you should wander over there and check it out. You will be pleasantly surprised at the uptick in activity on their network. People are starting to spend more time on LinkedIn and are posting/engaging more often of late. This trend is sure to continue as LinkedIn opens up long-form posting (blogging) to the masses.

Whether you are looking for sales, new employees, a new job, or just looking to connect with others in your industry, a strong, optimized LinkedIn profile is a must these days. Here is a handy infographic from our friends at LinkedHumans that offers a few tips on what to look out for when optimizing your LinkedIn profile.

You and I Collide: a PR and SEO Story

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While many businesses, organizations, and individuals view PR and SEO as separate entities, they have become two sides of the same coin.

Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or webpage in a search engine’s “natural” or unpaid “organic” search results.

These practices used to be very different. SEO was focused on broadcasting as many links as possible, and luring search engine bots into websites with little to no content. Now, search engine traffic is derived from content, HTML, and the exclusion of link spamming sites. Nowadays, PR and Search Engine Marketing (SEM) have become more alike than ever.

14 Facebook Stats You Need to Know (Infographic)

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It may not be the only show in town anymore, but Facebook is still a large, if not the largest, digital marketing platform out there. Marketers of all walks of life need to be up to speed on the latest Facebook developments and trends. That is a major reason why I spend so much time reporting Facebook statistics and offering up bits of strategy and insight here and there.

Recently, I partnered with the marketing software company Shortstack on this awesome interactive Facebook stat infographic. They used a number of key stats from various DMR stat posts for this graphic. Be sure to hover over each stat to get details on it.

Building Bridges: Why Cross-Platform Optimization is Essential for Brand Success

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Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization essentially refers to harnessing this behavioural information to provide a unified brand experience over all digital channels, whether that’s web, mobile or social media.

In recent years, consumer technology has undergone some drastic advances. Whilst an initial technical revolution took place around the emergence of the internet itself, a second has been triggered by the recent progression in mobile technology. Christopher North, managing director of Amazon UK, commented, “I have never seen anything happen as fast as mobile.”

And as the devices we use change all the time to become more varied and sophisticated, so too does the way that we choose to interact with them.