Their contest, Now Boarding, gives their fans a chance to win one of three all expense paid mystery trips along with lesser prizes consisting of Burton merchandise. The premise is simple- entrants just have to ‘pack a bag’ to enter. They select three pieces of clothing or apparel from the Burton line that they would like to thrown in their Burton bag before they take off on the mystery trip. A ‘boarding pass’ is then created for the user and they are entered in the sweeps.
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To give the contest an authentic snowboarder feel to it, Burton is selecting the trip winner less than a week before the trip starts, so you need to be able to be a bit flexible with your schedule.
App re-engagement is encouraged in this contest in that contestants are allowed to enter twice a day. Burton is also going to be posting video clues hinting at the location of the trip destination periodically to remind users to re-enter.
This isn’t a bad way for Burton to reward their fans while showing off their merchandise in a non-intrusive way. It also is built in a way that will keep loyalists coming back to their page regularly. Pretty smart.