Augmented Reality app-maker Blippar is at it again. This time, they have added augmented reality to the CD casing for ‘Now That’s What I Call Music! 80‘ -the latest offering from the pop music compilation series.
When a device with the Blippar app hovers over the CD case, an interactive 3D menu pops up. The menu includes a number of features, including audio samples and music videos for the tracks on the CD.
Blippar is doing a great job of showing the marketing community the many ways you can use augmented reality technology across vastly different media. Just this month, they have created campaigns for print magazines, posters and now music CDs.