Virgin Media is using the augmented reality mobile app Blippar to enhance the reader experience for its customer magazine.
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The augmented reality features are kicked off by a video of Virgin founder Sir Richard Branson and some of the subsequent features include video, app download offers and interactive gaming-like ads.
We are seeing more and more augmented reality used in print as the technology is embraced by major brands. Print advertising is clearly an area where AR can bring significant added value to a major buy.