Over the past year, we’ve seen Augmented Reality in malls, transit posters, direct mail, print magazines, restaurant menus and now music album covers….and who better to be the musical AR pioneer than Justin Bieber.
The cover of the new Justin Bieber Believe album, is actually an AR marker that contains much more content than your eyes can see. When you hover over the cover with a mobile device using the Blippar app, you can purchase the album, enter contests to win concert tickets and even add a superimposed Bieber to your photos.
Blippar has been knocking it out of the park lately with their AR activations. Just tying megastar’s Justin Bieber’s name to augmented reality makes this one a winner already.
As always, they put together a solid promo video to go along with the campaign launch, so here you go…