A few years back when I started to track digital stats on DMR, online facts and figures were much tougher to come by. I could easily hold post updates to monthly and still had to scrounge for numbers sometimes to make the update worth it.
Nowadays, it is almost impossible to keep up with all the data flying around on an hourly basis. I bookmark it all, but at times, my email inbox looks more manageable than my Feedly saved folder.
Anyway, I got a chance to chip away at the stat iceberg this weekend by updating my Facebook stat posts. There are a bunch of new Facebook stats an updates up now. Some of them include:
- Day of the week with highest overall Facebook post engagement rate: Friday (Tweet this stat)
- Percentage of time Facebook users in U.S. spend on mobile app: 68% (Tweet this stat)
- Percentage of marketers that don’t think or aren’t sure if their Facebook posts make a difference: 57% (Tweet this stat)
- Most common type of content posted by Facebook pages: Photos (Tweet this stat)
- Percentage of social marketers that use Facebook advertising: 92% (Tweet this stat)
- Increase in Facebook ads that users saw over past year: 40% more ads (Tweet this stat)
- Percent of U.S. residents that use Facebook: 56.45% (Tweet this stat)
- Country with greatest percentage of population using Facebook: United Kingdom (Tweet this stat)
- Number of Football (Soccer) fans on Facebook: 500 million (Tweet this stat)
- Most common type of Facebook friend that gets unfriended: high school friend (Tweet this stat)
To see the full Facebook stat posts, here is the rundown:
- Amazing Facebook Mobile & App Statistics
- Amazing Facebook Advertising Statistics
- Amazing Facebook Page Statistics
- Amazing Facebook User Statistics
More updates to come soon!
Please note that some of these numbers are easier to find than others. Many of these Facebook statistics come from the company’s own financial filings, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Image credit: Keri J via flickr