As you’ll see in the video, the Gizmo greeting cards pair up a mobile app with stickers that can be placed on the greeting card to bring it to life.
It appears that there are a number of cards and stickers already designed, as well a the app. artiphany is looking for $20,000 to cover the cost of printing the cards. They have already raised close to $3,000 with 27 days to go.
Like I mentioned earlier, I am shocked that one of the large greeting card companies hasn’t already done this. It seems like a fairly simple and engaging extension of their existing products.
The closest I could find to this from a major company was this Hallmark AR product, but it is only for PC/Windows and isn’t mobile (and doesn’t work in Chrome?). There are also smaller AR “receive and print” card options, which seem like a slightly clunkier process.
What do you think? Will augmented reality greeting cards be a fad? or will AR become a regular feature in the future?