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Augmented Reality Comes to the World of Greeting Cards (VIDEO)

augmented reality greeting cardc|net recently reported on a pretty cool augmented reality project that I am shocked hasn’t been done already- augmented reality greeting cards.

OK, so the company behind AR greeting cards must be Hallmark or American Greetings, right? Nope, it is a KickStarter project by a company called artiphany.

As you’ll see in the video, the Gizmo greeting cards pair up a mobile app with stickers that can be placed on the greeting card to bring it to life.

It appears that there are a number of cards and stickers already designed, as well a the app. artiphany is looking for $20,000 to cover the cost of printing the cards. They have already raised close to $3,000 with 27 days to go.

Like I mentioned earlier, I am shocked that one of the large greeting card companies hasn’t already done this. It seems like a fairly simple and engaging extension of their existing products.

The closest I could find to this from a major company was this Hallmark AR product, but it is only for PC/Windows and isn’t mobile (and doesn’t work in Chrome?). There are also smaller AR “receive and print” card options, which seem like a slightly clunkier process.

What do you think? Will augmented reality greeting cards be a fad? or will AR become a regular feature in the future?


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Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.