Amazon Prime Statistics and User Count for 2024

Last Updated on: January 11th, 2024



Here are a few of the most interesting Amazon Prime statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.



Critical sections of this article:



Amazon Prime Facts

Here is pretty much everything you ever wanted to know about Amazon Prime.


Amazon Prime Statistics user count revenue totals and FactsAmazon Prime is a subscription-based membership program offered by Amazon, one of the world’s largest e-commerce and technology companies. The program provides various benefits and services to its members, enhancing their overall Amazon shopping experience.
With an Amazon Prime membership, subscribers gain access to a range of perks and features, including:

  1. Free and Fast Shipping: Members enjoy free two-day, one-day, or even same-day shipping on eligible items purchased from Amazon. This benefit can help expedite deliveries and reduce shipping costs.
  2. Prime Video: Members have access to Amazon Prime Video, a streaming service that offers a wide selection of movies, TV shows, original content, and exclusive programming. Subscribers can stream the content on various devices, including smart TVs, smartphones, tablets, and computers.
  3. Prime Music: Members can stream millions of songs and playlists ad-free through Amazon Prime Music. The service allows for personalized music recommendations and offline listening capabilities.
  4. Prime Reading: Subscribers have access to a rotating selection of e-books, magazines, comics, and other reading materials through Prime Reading. This benefit allows members to read popular titles on their Kindle e-readers or through the Kindle app.
  5. Prime Gaming: Members have access to a collection of free games, exclusive in-game content, and special discounts on video games through Prime Gaming (formerly known as Twitch Prime).
  6. Prime Day Deals: Members gain exclusive early access to the annual Prime Day event, where Amazon offers significant discounts and deals across a wide range of products.
  7. Prime Photos: Subscribers receive unlimited photo storage and backup with Amazon Prime Photos. This feature allows for secure storage and easy access to personal photos and memories.

Additionally, Amazon Prime offers various benefits such as exclusive discounts, early access to Lightning Deals, access to Amazon Fresh grocery delivery (in select areas), and more.It’s important to note that Amazon Prime is a subscription service that requires an annual or monthly fee. The specific benefits and availability may vary depending on the country or region.

Amazon Prime Statistics

Amazon Prime User Count

How many people have Amazon Prime globally?

200 million users (2023)


How many Amazon Prime members in the US?

142 million users in the US (2021)


Amazon Prime Revenue Totals

Nothing to report just yet. Please check back soon for updates.


Additional Statistics

Estimated percentage of all Amazon customers that are Prime members:
63% (2017)


Number of Amazon Prime items eligible for one-day delivery:

10 million (2019)


Percentage of US households that have Amazon Prime:

64% (2017)


Number of products Amazon sold during Prime Day 2019:

175 million


Number of deals on Amazon Prime Day 2019:

more than 1 million


Number of products purchased on Prime Day 2018:

100 million


Number of items shipped via Amazon Prime in 2017:

more than 5 billion


Estimated amount small and medium-sized businesses sold on Prime Day 2018:

$1 billion


Number of Amazon Prime video users:

96.5 million subscribers (2019)


Number of products eligible for Amazon Prime:

40 million (2017)


Number of Amazon Music subscribers:

55 million (2020)


Percentage of Amazon Music subscribers that are aged 55+:

14% (2019)


Number of songs in the Amazon Prime Music basic library:

2 million (2020)


Number of songs in the Amazon Prime Music unlimited library:

50 million (2020)


Number of people that pay for Amazon Music Unlimited:

tens of millions (2018)


Number of songs available on Amazon Music Unlimited:

45 million songs (2018)


Total Amazon Music Unlimited revenue on iOS:

$50 million (2019)


Number of products ordered from Amazon Prime with one day delivery in 2018:

2 billion (2018)


Most purchased item using Amazon Prime in 2018:

Fire TV Stick


Number of items available for free 2-day shipping through Amazon Prime:

100 million items (2018)


Number of cities Prime Now is available in:

30 cities (2018)


Number of Amazon Prime delivery trailers:

6,000 (2018)


Number of Amazon Prime Amazon Air delivery planes:

32 (2018)


Number of Amazon Prime users in the UK:

approximately 8 million (2017)


Percentage of Amazon UK purchasers that are Prime members:

43% (2017)


Percentage of Amazon Prime users that pay monthly for the service:

26% (2017)


Estimated growth in Amazon Prime users year-over-year:

38% (2017)


Increase in Amazon sales from Prime Day 2016- Prime Day 2017:

60% (2017)


Average number of orders on Amazon Prime Day 2017:

6,000 deals ordered per minute (2017)


Number of products offered to Amazon Prime users in China:

6 million (2017)


Most binge-watched Amazon Prime show in 2018:

Jack Ryan


Most streamed artist on Amazon Prime in 2018:

Justin Timberlake


Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.


Related Categories:

Categories
Business Statistics, eCommerce Statistics, Music Streaming Statistics, OTT Statistics, Video Streaming Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include DisneyNews.us and VideoGamesStats.com.