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This new account will be featured in a plot line on Thursday in which Miranda Bailey (played by Chandra Wilson) decides to Tweet form the operating room. Apparently, this is going to be a controversial move with hospital execs. Followers of the account can expect to see tweets from ‘her’ during the course of the 1-hour show.
This is an interesting integration of social media into Prime Time TV. I will be curious to see how the show decides to use the account after the show airs. I am thinking this is not much more than a cheap publicity stunt. @mirandabaileymd tweeted 5 times right after the account was created and then nothing since- not really an indication of someone that is serious about tweeting.
So what do you think? Publicity Stunt? Creative use of social media? or both?