Axe recently launched a viral Facebook campaign in Tunisia that garnered quite a bit of attention.
They came up with an app that simply tweaked a feature of Facebook that we all pretty much take for granted- the relationship status.
The new app allows men (or women) to post that they are in a relationship with (fill number in the blank) women. When their curious friends click on the relationship, they are brought to the app to try for themselves.
The campaign was created by Ogilvy Tunisia, who posted this video recap recently:
The app was created for Tunisians, but is available to all. Just brush up a bit on your French and go to town.
Interesting concept. The relationship status is something that nobody pays attention to unless it changes.
This makes me wonder what other basic Facebook features could be tweaked for a viral campaign. Suggestions???