When you provide a great product at a fair price, it can be difficult to think of ways to make your business better for your customers. In order for you improve customer experience, you have to think in terms apart from product and pricing; rather, you have to consider how you can make buying from you fun and enjoyable for customers. At the same time, of course, you want to ensure you’re not going to lose revenue by making customers happier. The following lists five easy ways to improve customer experience.
1. Encourage staff to smile
Friendly, helpful staff members can instantly enhance customer experience. Tell your staff to always ensure they’re smiling (naturally, not like you did when you mom made you smile for your fourth-grade family picture). Studies have shown that smiling and seeing other people smile puts us in a good mood. Even if your staff doesn’t interact with customers face-to-face, encourage them to smile when they’re on the phone: a smile rings through in the human voice.
2. Send a thank-you card
Print thank-you cards to send to customers as follow-ups. Include a personal, handwritten note of gratitude inside your thank-you cards as often as possible. This simple gesture is enough to sow strong seeds of customer loyalty, even for first-time customers. When your customers feel valued, appreciated – special – they’ll want to keep coming back for more.
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3. Post photos on social media
Make every new customer a celebration – or even random customers. Post photos of your customers at your location on Facebook and other social media sites (with their permission, of course). Write a note of thanks along with your post, and share it on your page. Your customers will love the public display of gratitude.
4. Personalize everything
If you’re mailing something retail, take the time to print your customers’ names on your packaging. If you’re reserving a table at a restaurant, ask in advance what kind of wine they want and have a bottle waiting at the table. Make sure all employees know your customers’ names, especially for scheduled appointments and reservations, and use them often. The more you personalize, the more customers feel as though they’re valued and understood.
5. Pick up the phone
This is perhaps the simplest, cheapest and most powerful way to enhance customer experience: pick up the phone and personally call customers to find out how they’re enjoying your product and if there is anything you can do to make it better. Listen to your customers, thank them for their time, and let them know you’re only a phone call away if they have any questions.
How else can you easily improve customer experience?
Note: This post is a guest post from a member of our DMR Insider Community.
Image credit: Gary McCabe via flickr