Never would I have thought I’d say, “Kim Kardashian’s app is closing in on $200 million.”
It’s hard to say what helps to make a mobile app popular. Whether it’s through platforms associated with Apple, Google or what have you, it’s apparent that certain programs are able to attain success easier than others. It’s what separates the “Angry Birds” of the world from the latest uninspired match-three puzzle games. What is it that helped to propel “Kim Kardashian: Hollywood” to the top of the charts of iTunes? Why has it reached similar success on the Google Play store?
In order to better understand why “Kim Kardashian Hollywood” has made its way into several social existences, and gain the attention of many an Internet marketing company, a few talking points should be considered.
Whether you like her or not, just about everyone with a television and Internet access knows who Kim Kardashian is. In many cases, they know her from her family’s reality show, which earned tremendous recognition as well. For better or worse, Kardashian is a public figure, so the idea of her having an app dedicated to her likeness isn’t entirely far-fetched. I can imagine two coworkers talking about it, one worker talking to the other about the app in detail. That worker tells a friend and that friend tells another friend until, eventually, a snowball effect is seen. Much like other mobile apps, that’s what happened with “Kim Kardashian: Hollywood” and it’s likely it wouldn’t have happened without the worldwide popularity of Kim Kardashian herself.
Let’s be fair: if “Kim Kardashian: Hollywood” required you to play as the titular character, it probably wouldn’t have been as interesting. Instead, you take the role of yourself as Kardashian helps you to reach celebrity status. While this may not appeal to everyone, I can see how this role has a demographic. Those who watch “Keeping Up with the Kardashians” are predominantly women, teenagers and young adults in particular. With this in mind, it’s easy to see why such a motivation appeals to them since it’s almost like the app serves as a reality show in and of itself. It’s able to engross a player, which should be the goal of any game, regardless of the platform it is attached to.
Even though it may be something of an exaggeration, game apps seem to be designed for those who aren’t exactly experienced gamers. What this means is that once an app is loaded up, an individual with years of video game experience may very well be on the same level as someone who just received their first smartphone a week ago. Accessibility is arguably one of the most crucial points of smartphone gaming and, fortunately, “Kim Kardashian: Hollywood” is able to incorporate this with the utmost effectiveness. While “Kim Kardashian: Hollywood” may not appeal to everyone, it’s difficult to say that anyone will have trouble playing it once they start to understand what the game is all about.
What is your take on “Kim Kardashian: Hollywood” and do you feel as though it has accomplished something on not only the gaming from but the mobile app side of things? Please leave your thoughts below!
Note: This post is a guest post from a member of our DMR Insider Community.
Photo Credit: iTunes