According to the Journalism Project at Pew Research Center, one-third of all Americans receive their news through Facebook. While the simple idea of people attaining said news from social media isn’t exactly groundbreaking, the fact that it makes up for such a tremendous fraction of people cannot be overstated. It’s apparent that social media, in and of itself, has grown tremendously. It’s also clear that it has become something of a vessel for all types of news.
What are some of the reasons for this, though? While it’d be easy enough to chalk this up to the simple idea of Facebook’s audience – an immense audience, at that – I’m sure that any online marketing firm would agree that there are other variables to account for. If you are looking for reasons as to why PRC has all but deemed Facebook a proverbial melting pot for news, here are 3 feasible reasons to consider.
1. Content is shared constantly
Whether it’s a BuzzFeed article or even results to a quiz to find out which “Game of Thrones” character someone is, the truth of the matter is that the sharing of content is so rampant. The same can also be attributed to news stories, provided they are relevant and interesting enough for others to read. For example, if you are a sports fan, chances are that you are going to be intrigued by an article that details a recent draft. Instead of keeping it to yourself, especially when others haven’t spoken about the story at great length, perhaps you would be interested in sharing the content on Facebook. As a result, it’s easier for others to become knowledgeable on the topic, given the fact that they don’t have to go out of their way to find the news.
2. The addition of commentary
When a news story that is relevant to your interests rises to the surface, how likely is it that you are going to want to comment on the matter? During the sharing process on Facebook, you will be given the option to add text, which is a function that is commonly used for marketing and branding purposes. This doesn’t necessarily mean that it has to remain in these particular fields. In fact, if you are able to add your thoughts upon sharing a story – whether said thoughts are negative or positive – you stand a chance of appealing to like-minded individuals. This can open up conversation and, potentially, the possibility of more people reading the story in question.
3. Facebook Paper
Serving its purpose as a virtual newspaper of sorts, Facebook Paper was released for iOS on February 3rd, 2014. With the ability to utilize social activity in order to determine the best possible stories, Paper was received quite well after its release. Keep in mind that Facebook Home was the social media mogul’s previous attempt at branching out, though it ultimately flopped. Paper, on the other hand, is not only less of an overwhelming presence on the site but an application that is simple enough to utilize. Given Facebook’s launch in February over ten years ago, the website couldn’t simply stick with basic measures. Fortunately, ideas like Paper were brought to the surface and, as a result, rendered Facebook a stronger news platform.
Note: This post is a guest post from a member of our DMR Insider Community.
Image credit: Maria Elena via flickr