For decades, the Super Bowl (6:30pm ET, NBC) has been the highlight of any traditional marketer’s year. Many of the classic ad campaigns of years gone by came out of some enormously high-priced Super Bowl advertising buys aimed at getting a product in front of the game’s tens or hundreds of millions of viewers. It could even be said that a certain segment of the viewing public are more interested in the advertising during the game than the actual play on the field.
Yes, Super Bowl TV advertising is still cool and creative, but this year, many marketers are looking forward to seeing how brands use Big Game creativity in a different realm- digital.
Over the past few years, we have seen more and more digital campaigns surrounding the game, many of which have been actually related to the TV ads. In fact, last year, you were able to view and vote for your favorite Super Bowl ad on Facebook, YouTube and using a mobile app.