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Key Ways to Measure Your Social Media Success

Albert Einstein once said “not everything that counts can be counted, and not everything that can be counted counts” this is a hugely compelling statement, but who knew it would still be so relevant today.

In a sense, Einstein has hit the social media nail on the head. Integrating social media into your overall marketing strategy can bring huge business benefits, yet, these are both tangible and intangible and as a result, not every aspect of your social media success can be measured. It’s easy to get lost in social media but how can you really ensure you’re getting a clear ROI? With regards to social media, we like to term this ‘Return on Involvement’; and it’s vital that you ensure you’re seeing a return on all your social media time and efforts.

Twitter Expands Email Notifications

Twitter tweeted last night that they have expanded their email notification capabilities. In addition to getting notified of new followers and direct messages, if you so chose, you can now receive notifications when someone you follow retweets you or favorites one of your tweets.