Back in the day (a year ago) Tweetdeck was the Twitter client of choice for a number of power users, including myself up until (coincidentally) Twitter bought them.
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If you use TweetDeck’s web interface, you undoubtedly noticed that Twitter has completely overhauled the social monitoring tool.
The digital marketing world has been buzzing ever since yesterday’s report in TechCrunch that Twitter will purchase TweetDeck for $40-50 million.
So what does this mean for the plethora of users of the popular desktop social media monitoring software?
Albert Einstein once said “not everything that counts can be counted, and not everything that can be counted counts” this is a hugely compelling statement, but who knew it would still be so relevant today.
In a sense, Einstein has hit the social media nail on the head. Integrating social media into your overall marketing strategy can bring huge business benefits, yet, these are both tangible and intangible and as a result, not every aspect of your social media success can be measured. It’s easy to get lost in social media but how can you really ensure you’re getting a clear ROI? With regards to social media, we like to term this ‘Return on Involvement’; and it’s vital that you ensure you’re seeing a return on all your social media time and efforts.
Improve your customer service, experience sales and increased referrals by incorporating these six simple strategies into your customer service experience.
Here is a list of 20 essential Twitter tools and their unique uses to help you grow your Twitter presence and manage it.