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Updated: Twitter to Purchase TweetDeck…What Does This Mean?

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The digital marketing world has been buzzing ever since yesterday’s report in TechCrunch that Twitter will purchase TweetDeck for $40-50 million.

So what does this mean for the plethora of users of the popular desktop social media monitoring software?

Key Ways to Measure Your Social Media Success

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Albert Einstein once said “not everything that counts can be counted, and not everything that can be counted counts” this is a hugely compelling statement, but who knew it would still be so relevant today.

In a sense, Einstein has hit the social media nail on the head. Integrating social media into your overall marketing strategy can bring huge business benefits, yet, these are both tangible and intangible and as a result, not every aspect of your social media success can be measured. It’s easy to get lost in social media but how can you really ensure you’re getting a clear ROI? With regards to social media, we like to term this ‘Return on Involvement’; and it’s vital that you ensure you’re seeing a return on all your social media time and efforts.

3 Simple Ways to Make Your Tweets More Retweetable

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With the content and competition on Twitter, you need to do whatever you can to optimize your tweets and stand out from the pack and boost your engagement. Here are three simple ways to do this each time you tweet.

Despite Facebook Acquisition, Instagram Insists Same Functionality

By now you most likely have heard that Instagram was purchased today by Facebook.

In their blog post announcing the sale, the photo-sharing app makers insisted that their app functionality was not going to change. They specifically pointed to social sharing as something that will remain in tact, saying:

Twitter Expands Email Notifications

Twitter tweeted last night that they have expanded their email notification capabilities. In addition to getting notified of new followers and direct messages, if you so chose, you can now receive notifications when someone you follow retweets you or favorites one of your tweets.